This article opens with a reminder that content is now free, so educators should focus on more than delivering it to students. The authors of this article wrote it to promote their Jobs to be Done framework, which focuses on these three goals:
1. Help design learning experiences that ensure students are achieving the competencies that are required for success.
2. Universities should offer various degree paths that incorporate engaging, authentic opportunities to validate student learning.
3. A university should design learning experiences that open up access and deliver educational equity by addressing individual student needs.